New Zealanders will be well acquainted with images of the Taranaki region, with Mount Taranaki standing proudly in the background, overlooking New Plymouth and its surrounds. 

Taranaki has already achieved strong economic success and the time is right to transition to a modern, high-value economy based on the skills, enterprise and knowledge of its people.

Taranaki’s action plan, Tapuae Roa - Make Way for Taranaki was launched in April 2018, with a commitment from the Provincial Growth Fund of up to $20 million.

The Action Plan was developed by Taranaki stakeholders, including local government, iwi, business and the community to set a course for the region’s future economic development.

With investment from the Provincial Growth Fund, a number of projects will be able to move from the planning stage to action.

Fast facts

  • Population estimate: 118,000
  • Average household income: $91,100
  • GDP per capita: $70,500
  • Tourism spend per year: $79.9 million

More facts: Regional Economic Activity Report


Published: Mar 28, 2019