Southland/Murihiku

Southland describes itself as “the New Zealand we all dream of”, with its unmatched rugged beauty providing an attractive natural playground for locals and visitors.

As well as tourism, the region’s economy is based on fishing, forestry, agriculture and energy resources, all of which hold rich opportunities and potential for further growth.

The Southland Regional Development Strategy, launched in October 2015, is a high-level integrated strategy to bring together each of the different regional development efforts taking place.

Southland's action plan for 2015-2025 includes a number of ambitious ways to meet their three main challenges: to diversify its economy, grow its population, and strengthen local business.

Southland Regional Development Strategy Te Iwi Me Oranga Rauemi 

Southland Regional Development Strategy Action Plan (PDF, 8.6 MB)

Southland stories

Fast facts

  • Population:  98,400
  • Average household income: $78,100
  • GDP per capita: $57,785

Southland/Murihiku facts on the Regional Economic Activity Report