Hawke's Bay

Beaches, wineries and Art Deco. The Hawke's Bay has a diverse economy, including business services that support its sectors to be the second largest contributor to regional GDP.

Farming, horticulture, wine and tourism are the main industries in the region, with Port of Napier acting as a major export and transport hub.

Matariki, Hawke’s Bay's regional economic and social inclusion strategy, was released in July 2016. The plan aims to make Hawke’s Bay the most innovative region in New Zealand, the leading exporter of premium primary produce, and a hub for business growth. Its vision is 'Every household and every whānau is actively engaged in, contributing to and benefiting from a thriving Hawke’s Bay economy.'

Iwi came together to form Te Kāhui Ōhanga o Takitimu, a collective of organisations working to develop and act upon the strategy.

Fast facts

  • Population estimate: 164,000
  • Average household income: $86,700
  • GDP per capita: $45,348